October 19 2010 - Rotten cookies spoil the fun for everyone
Cookies are an important component of the online experience. They remember account information, user preferences, keep us logged-in to websites, and facilitate online advertising that allows users to experience more relevant advertisements, and have access to content online for "free".
As with all other facets of online advertising, brand owners that do not ask enough questions of their advertising agencies and networks can be unwittingly implicated by the use of questionable advertising techniques. As far as many laws and the media are concerned, ignorance is no excuse for what advertisers may be doing with your brand. This issue of PrivacyScan will help readers understand some of the ways cookies are improperly used, and know what questions to ask in order to ensure that you do not become a 'victim' of such techniques - either as a brand or an internet end user.